I do think most little girls want their dolls to look like them, and they have introduced mostly blonde dolls lately. Kirsten has a lot of competition between the blonde AGOTs, Kailey, Kit, Nellie, and now Elizabeth. As each of the newer blonde dolls has come out there has been a lot of marketing surrounding them that Kirsten doesn't get at all anymore. I think that might have a lot to do with it. Also, I wouldn't be surprised if a lot of parents encourage girls who cant decide to get Kit because her collection is MUCH less expensive for the most part. She is still really cute though!